The Brand
The first watch to carry Prinoro’s name, the Prinoro 3009 Black, marked the beginning of a new era in watchmaking.
The fruition of decades of experience
'For a long time, I wished to launch my own brand. I wanted to create a new business model, far removed from traditional marketing strategies, something totally original.
My goal was to create a new, ultra-high-end luxury segment within the high-end watch business, and I was very eager to know what could come of it.'
FRANCESCO PRINORO
A successful formula
Those clients who understood the uncompromising quality of such a visionary product, predestined this first creation to become an unequivocal success. Today, 58 years later, the Prinoro watch collection now comprises more than 20 models, each designed and produced with the same passion and uncompromising principles that guided Prinoro’s first creation.